My Pricing
Ah, but what's it going to cost me, Alex?
Well, I like to be transparent so I have given some guide prices below for my wordsmithing. Ultimately though, it's going to depend on a number of factors. Firstly, creating content is clearly going to cost more than copy editing, which in turn requires more effort than proofreading. Then there are secondary factors. These include, for example, how quickly you want me to write; a deadline of tomorrow commands a premium over one set for next week. Or, how critical the message is - it's much more effort to craft an impactful 30 second broadcast advert than it is to write the same amount of words for a blog post.
Whatever you need, I'll complete a client brief with you, then get back to you with the quote.
I can give the choice of paying per word, or costing up the whole job and giving you a set price based on how long I calculate it'll take. I think the latter for most activities is the better approach, as I'm not writing to an arbitrary word count, but it's up to you. Below sets out typical fees either way.
Copywriting
Website content and blog posts
Per word = £0.50, or
Content for a 10-page low word density website = £1000
Content for a 10-page high word density website = £2000
Blog = £125 - £250
Advertisements, social media content, email marketing, brochures and flyers, press releases, video scripts, company profiles, slogans, speeches and presentations
Per word = £1.00, or
Pay Per Click Ad = £50
Social media post = £50 - £100
Email = £50 - £250
One page flyer / 3 page brochure = £200 / £500
Press Release (one page) = £150
Video Script for 2 / 5 minute video = £240 / £400
Speech or Presentation 2 / 5 minutes = £300 / £600
Note the above is just for the word content and does not include, for example, any web or brochure design, please see 'Other Services' if this is required.
Copy Editing
Website content and blog posts
Per word = £0.20, or
Content for a 10-page low word density website = £400
Content for a 10-page high word density website = £800
Blog = £50 - £100
Advertisements, social media content, email marketing, brochures and flyers, press releases, video scripts, company profiles, slogans, speeches and presentations
Per word = £0.30, or
Pay Per Click Ad = £15
Social media post = £15 - £30
Email = £15 - £75
One page flyer / 3 page brochure = £60 / £150
Press Release (one page) = £50
Video Script for 2 / 5 minute video = £75 - £120
Speech or Presentation 2 / 5 minutes = £90 / £180
Note the above is just for the word content and does not include, for example, any web or brochure design, please see 'Other Services' if this is required.
Proofreading
Website content and blog posts, Advertisements, social media content, email marketing, brochures and flyers, press releases, video scripts, company profiles, slogans, speeches and presentations
Per word = £0.10, or
Content for a 10-page low word density website = £200
Content for a 10-page high word density website = £400
Blog = £25 - £50
Pay Per Click Ad = £10
Social media post = £10 - £20
Email = £10 - £25
One page flyer / 3 page brochure = £20 / £50
Press Release (one page) = £15
Video Script for 2 / 5 minute video = £25 - £40
Speech 2 / 5 minutes = £30 - £60
Note the above is just for the word content and does not include, for example, any web or brochure design, please see 'Other Services' if this is required.
Other Services
Do you need your website completely redesigned? Or just some new pages added?
Want to start a Google Ads campaign but don't know where to start?
Perhaps a marketing brochure designed?
I can also help with the design elements, for an additional charge. This kind of work is very bespoke, so let me know your needs and I can build it in to my quote.
For example, I've created websites in several different builders, including several using WordPress, the world's most popular website builder.
Delivery and Payment
Delivery
Most jobs can be turned around in a few days, but for larger jobs, like content for an entire website, the process can take a little while longer. Don't worry, we'll always agree this in the contract stage. It may be possible for me to deliver something really fast for a slightly higher cost!
You can choose how I deliver my work. It could be a zip file of the documents, or a link to my One Drive, which you can add manually to your site / campaign etc. Or - as most clients choose - you can give me access to your site / campaign platform directly, and I'll make the changes myself. Ideally, you'll have a platform offline 'sandbox' where I can make the changes for you to check, but this is not essential.
Revisions
All revisions within the first 5 working days are free of charge, as long as they don't substantially alter the requirements. If you're not happy with the tone, language or flow, no problem! I'll try again. However, after 5 days, or if you want to rewrite the script AFTER you've signed off my work, then a 50% charge will apply to try again. Any new work will be at the usual rate.
Payment
Payment is by Bank Transfer or PayPal, payable after delivery and only once you are happy, except for large projects where I may require a deposit.
Feel free to check out my FAQ page for more information. If you want to ask me questions directly, or you are ready to go ahead with a quote, you can contact me by email or on the contact form below.
Talk with me
Please fill out the short form below or email me at alex@alexjohnsoncopywriting.co.uk